Build № 02

Nurture Engine

A publicly deployed outbound + nurture app. Trigger-event research plus tone-matched drafting. Cut my prep from ~1 hour to ~5 minutes per account.

Status
Live · public
Built for
AEs running named accounts
Stack
React · Cloudflare · Anthropic

§ 01 · Problem

Generic outbound is dead. Hyper-personalized outbound takes forever.

Good outbound to a CFO needs three things: a real trigger event, a specific point of value tied to that trigger, and a tone that doesn't sound like a bot. Research-heavy, context-heavy, time-heavy.

Doing this across a 50-account book once a quarter is theoretical. Doing it across a 50-account book every week is where pipeline actually comes from, and where most AEs break.

§ 02 · Solution

The research and the draft, in under five minutes.

You give Nurture Engine a prospect and (optionally) a trigger event. It pulls research, maps it against the product's specific points of value, and drafts a tone-matched message for email or LinkedIn.

  • ·Trigger-aware: mergers, leadership changes, earnings-call mentions, funding
  • ·Channel-aware: email vs. LinkedIn voice, length, CTA
  • ·Your voice: learns from examples you paste in

§ 03 · Outcome

From an hour of prep to five minutes.

What used to be an hour of research, note-taking, and drafting now runs as a ~5-minute review. Same quality of output, radically different weekly cadence. The Engine is public. Other AEs use it too.

§ 04 · Demo

Try the drafter

Live · interactive
Try it
Click “Draft message” to generate.

Edit the prospect and trigger event, pick a channel, and hit Draft. Output is illustrative in this demo; the real Engine calls Anthropic live.

§ 04 · Contact

Open to conversations · Q2 2026

Let's build something.

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