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Build № 01

Deal Cockpit

Salesforce, HubSpot, Gong, and email unified into one cockpit. Embedded AI surfaces deal risk proactively, drafts follow-ups, and generates ROI cases.

Status
Private · in use
Built for
My own Enterprise motion
Stack
Next.js · Supabase · Anthropic

§ 01 · Problem

Enterprise execution load drowns the signal.

As an Enterprise AE I carry a concurrent portfolio of complex, multi-threaded, multi-quarter deals. The execution load isn't hard to describe. It's hard to pay attention to the right thing on any given Tuesday.

CRM is where deals live but not where risk shows up. Risk lives in silent champions, in stalled CFO views, in the competitor mention buried 14 minutes into a Gong call, in the email thread that never got forwarded. Pulling those signals together manually is a part-time job on top of selling.

§ 02 · Solution

One cockpit. Signal surfaced proactively.

Deal Cockpit unifies Salesforce, HubSpot, Gong, and my email into a single view per deal. Anthropic-powered agents run continuously against the stream and surface three things:

  • ·Risk: champion silence, single-threading, competitor mentions, stalled stages
  • ·Next best action: grounded in real signals, not generic playbooks
  • ·ROI & CFO-level cases: drafted on demand from the customer's own data

It runs in the background. I walk in Monday morning and know what needs attention.

§ 03 · Outcome

Time returned to the parts of the job that compound.

Cockpit isn't a silver bullet. The numbers are the job, not the tool. But returning hours to discovery, exec alignment, and writing real ROI models (vs. stitching tabs together) is what shows up in a number.

§ 04 · Demo

Pipeline view

Live · interactive
Live · pipeline view
Meridian Capital$182K ARR
Negotiation
Champion silent 9d
Harbor Point REIT$94K ARR
Technical Eval
Single-threaded
Northline Bank$340K ARR
Discovery
Multi-threaded
AI brief · Meridian CapitalChampion Alex (VP Finance) silent 9 days. CFO viewed proposal 4× but not forwarded. Gong flagged competitor mention Apr 3.
Next best actionSend CFO-level ROI one-pager referencing Q4 earnings call on banking consolidation.

Click any deal to change the AI brief. Data is illustrative. The real Cockpit runs against my own Salesforce, Gong, and email.

§ 04 · Contact

Open to conversations · Q2 2026

Let's build something.

© 2026 Elie Jahshaneliej.ai